Igor But — Founder & SEO Specialist at Trust SEO
SEO, link building, technical audits and practical search growth
I'm Igor But, founder and SEO specialist at Trust SEO. I work on search engine optimization, link building, technical audits, crowd marketing and content strategy. My focus is practical: understand what is limiting a website, define the work that can realistically improve it, and report clearly on what was done.
About me
I have more than seven years of experience working with SEO. My work covers both on-page and off-page optimization, from technical and content reviews to backlink analysis and link-building campaigns.
Trust SEO brings that work together in one place. I use the site to explain my approach, publish practical SEO and link-building guides, present available services and document selected work in the case studies section.
What I work on
- SEO audits and technical review. I examine site structure, indexability, metadata, internal linking, content and other issues that may limit organic search performance. See the SEO audit service.
- Link building and backlink analysis. I review backlink profiles, referring domains, placement quality and campaign structure. Current options are described on the SEO backlink and link-building services page.
- Crowd marketing. I work with forum and community placements where the context, discussion and target audience make the mention relevant. See the crowd links service.
- Content and on-page SEO. I work with search intent, page structure, internal links and content updates so that important pages answer the queries they are intended to target.
Igor But — founder and SEO specialist at Trust SEO
My approach to SEO
I do not treat SEO as a fixed checklist or promise a particular ranking from a predetermined number of actions. The amount and type of work depend on the website, its market, competitors and current search visibility.
- Start with evidence. I use site data, search performance, competitor research and backlink data to decide what deserves attention first.
- Separate signals from guarantees. Metrics from SEO tools are useful for comparison and screening, but they are not Google metrics and do not guarantee rankings.
- Keep campaigns understandable. Clients should be able to see what was reviewed, what was changed or placed, and why it was part of the campaign.
- Review and adapt. SEO work is evaluated over time. Search results, competitors, content and link profiles change, so the next step should be based on new evidence rather than a fixed formula.
Link-building experience
Link building is one of the main areas of my SEO work. I look beyond the raw backlink count and review the source, topical relevance, placement context, referring-domain diversity and the page receiving the link.
- Backlink and referring-domain analysis.
- Contextual and article placements.
- Crowd links from relevant discussions and communities.
- Anchor-text and target-page planning.
- Campaign reporting and follow-up review.
For the methodology behind these decisions, browse the Trust SEO guides.
Tools I use
My workflow includes established SEO crawlers and backlink databases. The tools shown on this page include Ahrefs, Screaming Frog and Majestic. I use tool data as evidence for analysis and comparison rather than treating a third-party score as a ranking guarantee.
Experience
More than 7 years in SEO
SEO tools
Ahrefs, Screaming Frog and Majestic
Reporting
Clear campaign scope and reporting on completed work
Training & certificates
SEO and link-building training represented by the certificates and course materials below.
Profession of a link builder
Author's course by Igor Rudnik
HardSEO
Online course on SEO by Sergey Koksharov
Google Analytics certificate
Creation of a turnkey PBN network - without fluff
Author's course by Dmitry Petrenko
Selected work and SEO research
You can review Trust SEO case studies for selected project work and browse the SEO guides for practical explanations of backlinks, referring domains, anchor text, link quality and campaign planning.
Work with me
If you need SEO analysis or link-building support, start with the service that matches the task: SEO audit, link-building and backlink services, or crowd links. The scope should be based on the website and campaign rather than a promise of a predetermined ranking or traffic increase.